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Grand Orange Lodge of Ireland
  Orange Standard

Twelfth Is T.V. Winner

Article 2 ~ September 2004

The 'Twelfth' certainly proved to be a winner this year as far as television viewers were concerned.

Figures just released show that a record number of viewers tuned in to the BBC programme on the morning of July 12 giving 'live' courage to the Belfast parade.

At one stage 118,000 people were watching, well above last year's previous record of 77,000.

This year's figure is almost four times the typical average morning audience in Northern Ireland.

In fact, more than one out of every two homes in Northern Ireland watching daytime television tuned in to the mid-morning programme from Ormeau Avenue, programmed by Walter Love and Clifford Smyth.

It certainly vindicated once more the decision to show the 'live' programme of the event. When it was taken off the airwaves in the early 1990s there were protests from a huge number of visitors and the Grand Orange Lodge of Ireland applied pressure on the BBC to have the programme restored.

That battle was successful, and it is great to see that the public have responded in such a great way.

It is also revealed that a total of 181,000 watched UTV's coverage, with 186,000 tuning into the BBC highlights programme. At one stage the UTV audience peaked at 210,000 homes watching.

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